Aleksandar Moravčević Farm

THREE CENTURIES OF OUR
ROOTS

Production of Zaklopačka ruža apricots, cherries and seasonal vegetables in the heart of Serbia’s fruit-growing region.

OUR RANGE

Roots that endure

WE’VE GROWN FRUIT SINCE
ČARNOJEVIĆ

The Moravčević family has cultivated this land since the time of the Great Serb Migration. Since then, countries, systems and markets have changed, but our relationship with the land has not.
Knowledge has been passed down through generations, and today the farm operates through three distinct production units, with clearly defined responsibilities and a modern approach to fruit growing.
We cultivate 5 hectares with the aim that every orchard is carefully planned, technologically advanced and economically sustainable.

OUR STORY
kajsije i sljive

Something juicy under the sun

FLAVOURS TO REMEMBER

Our production is based on carefully selected varieties and modern growing methods. We harvest fruit at full ripeness, with no compromise when it comes to quality.
Our produce reaches wholesalers, cold stores and markets, but also goes directly into the hands of customers who stop by our home to purchase freshly picked fruit.

An apricot with a golden glow

ZAKLOPAČKA RUŽA

In the village of Zaklopača, in the municipality of Grocka, lies an area known for its unique microclimate, exceptionally favourable for fruit growing.
It is here that the Zaklopačka ruža thrives – an indigenous apricot variety that has become a symbol of this region. It is our most important product and the foundation of the production we are especially proud of.

Fruits of heritage

WHAT WE GROW

kajsije

APRICOTS

Carefully nurtured and protected by modern frost and hail systems, they are at the heart of what we do.
Paradajz

TOMATOES

Juicy, full-flavoured, grown in controlled conditions. Ideal both for fresh consumption and processing.
Tresnje

CHERRIES

Selected premium varieties, intended for the fresh market and reliable buyers.
OUR RANGE
covek

Knowledge without borders

MODERN AGRICULTURE WITH A
LOCAL SIGNATURE

We apply advanced frost and hail protection systems, including specialised films that are still rare in Serbia.
We continuously follow European practices and adapt them to local conditions. Our goal is not only personal progress but also raising standards within the local community through knowledge sharing and planned cooperation between producers.

CONTACT US

GENEROUS GIFTS OF THE LAND

Whether it is freshly picked cherries or apricots for brandy, every product carries a story three centuries long. Because quality is not a coincidence – it is a choice made every day, on the same land.

OUR RANGE